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Book I: Preparing for Entrepreneurship

“Entrepreneur, know thy market well!” This warning should be fully embraced by the entrepreneur who wants to fully maximize his or her market. The concept of a market (the people you want to sell your product or service to) can be confusing unless you delve into what the word means in terms of potential sales, achievable sales, and realizable profits.

The more you know about your market, the better you’ll be able to segment and reach your customers, position your products, promote your brand, set the best price, and choose the right location.